Thursday 2 September 2010

Generex Biotechnology initiates social media product campaign

Generex Biotechnology Corporation, a leader in drug delivery for metabolic diseases through the inner lining of the mouth, has initiated an integrated social media campaign across its corporate website as well as its e-commerce websites for its various consumer diet, glucose raising and energy products, including Glucose RapidSpray , Crave-NX Diet Spray, BaBoom! Energy Spray and Glucose RapidSpray for Pets.

Through Facebook, Twitter and various other online community destinations, these social media campaigns serve to increase brand awareness, build online community engagement and enhance long-term customer loyalty via relevant content postings and on-demand conversations. 

“We are excited about utilizing the social media campaign to introduce and communicate about our products and platforms within the vast online media landscape”, said Rose C. Perri, Generex’s Chief Operating Officer. “We consider this type of service as having a growing role in the future of patient, customer and investor communications.”

Generex Biotechnology Corporation