Friday, 17 December 2010

Short course on marketing in Asia Pacific at laboratory science show Pittcon 2011

The Scott Partnership, an independent PR consultancy, has been selected by the organisers of Pittcon 2011 to deliver a short-course entitled 'Marketing in Asia Pacific - A practical guide for managers'.

The course will focus on providing reliable marketing intelligence and guidance to improving communications in Asia Pacific. Lending tips and examples from proven successful campaigns, The Scott Partnership has been working with international clients for fourteen years, with over twenty five professionals working across Europe, North America and China. The programme will take place over half a day during Pittcon 2011 at the Georgia World Congress Centre, Georgia, Atlanta on 16 March 2011 from 1.00pm-5.00pm.
Aimed at marketing managers, company owners, sales and business development professionals and scientists wanting help to succeed in targeting the Asian market, the comprehensive course will deliver highly specialised industry insight on the rapidly expanding Asian marketplace, providing a practical guide to understanding marketing techniques. Attendees will also benefit from an in-depth discussion of the latest trends and developments in Asia Pacific, imperative for firms and organisations who want a competitive advantage in the 21st century.

The short course will be hosted by Jacky Cheng (Junjie Cheng), Managing Director at The Scott Partnership China Ltd. Based in Shanghai, Jacky leads the Asia Pacific business for The Scott Partnership, managing a team of account managers, executives and PR interns. Jacky is a chemistry graduate and a former journalist with Ringier Publications, with specialist knowledge and experience in the scientific and marketing sectors. Having worked across multinational and multi-cultural accounts, Jacky is perfectly placed to
provide information, analysis and advice, enabling confident and informed decision making in the Asian market.

The Scott Partnership's client base is truly global with customers headquartered in the US, Europe and China. The company has developed close and lasting working relationships with media across the world, which is crucial to the success of The Scott Partnership and its clients.

Underlining Jacky's expertise in marketing intelligence, Katherine Darlington, Chief Executive Officer at The Scott Partnership comments, "Asia Pacific is globally recognised as one of the world's most exciting markets for advances in science and Jacky's unparalleled experience in marketing and media communication is essential for any organisation looking to break into the Asian market."

The diverse short-course will offer a unique, broad-based educational opportunity for leading marketing professionals and scientists to discuss the logistics, procedures and practical approaches of an effective media campaign and the benefits that this can entail."

Places will be limited so to pre-register for The Scott Partnership's short course: 'Marketing in Asia Pacific - A practical guide for managers',  visit and click on the short courses link followed by short course listings. The course can be found under the topic of 'Management/Professional Development' and 'Life Sciences'.

The Scott Partnership